This is the first step to finding your new home


i.e. New Cross, London, PO19 or Kent

Gold award Winner_banner_Best_Customer_Care HC_banner_Best_Marketing_Campaign_shared_ownership_development HC_banner_Best_Marketing_Campaign_mixed_tenure_development United Kingdom Property Awards - Best Development Marketing London 2016-2017

Hyde New Homes News

Can I afford Shared Ownership?

"My husband cycles into the City everyday which only takes him 10-15 minutes, it’s very convenient!" Dagmar, Two Fifty One, Southwark Park Bridge, London.

Most people know that Shared Ownership is for people who cannot afford to buy on the open market. But many don't know that you don't have to compromise your location or lifestyle just to get on the property ladder. Listen to this first time buyer who bought a stunning, two bedroom Shared Ownership home Two Fifty One, Southwark Park Bridge.

Buyer profession

Masters student



New home location

Two Fifty One Southwark Bridge Rd, London, SE1

Financial figure breakdown

Deposit - £10,000

Share purchased - 25%

Estimated monthly mortgage cost - £689

Total monthly cost - £1,674

Her story

Dagmar previously lived in a one-bedroom Shared Ownership property in Bermondsey, so was eager to live in a bigger property. She was also keen to stay within the vibrant Borough of Southwark, due to its endless plethora of social hotspots, quirky bars, local boutique restaurants and highly connected location.

Dagmar comments: “This Zone 1 location is really popular amongst young professionals, as it’s extremely well connected and accessible, one of the key reasons why we wanted to stay within the area - my husband cycles into the City everyday which only takes him 10-15 minutes, it’s very convenient! Location was a very important contributing factor in our search for a new home".

Two Fifty One

Homes at Two Fifty One are now fully reserved. For further information on other Hyde New Homes developments, visit the homepage to start your search or contact the sales team on 0345 606 1221.

How this single parent got on the property ladder with Shared Ownership

"I saw this as the perfect chance to get onto the property ladder, to bring my daughter up the way I had always wanted, whilst being close to my parents." Rachael, Saxons Plain, Worthing, West Sussex.

Almost two-thirds of lone parents with dependent children rented their home in Great Britain in 2009, while over a third lived in owner-occupied accommodation, according to a report by Office for National Statistics. First time buyer Rachael McWilliam, 37, had been renting until she found Shared Ownership development Saxons Plain in Worthing, where she finally found her dream home.

Escaping the private rental trap

Desparate to escape the trap of renting and to finally own a property with a garden for her five-year-old daughter, Rachael came across Saxons Plain. Conveniently located just five minutes from where she lived, Rachael knew she had to take the opportunity. She explains “I saw this as the perfect chance to get onto the property ladder, to bring my daughter up the way I had always wanted, whilst being close to my parents. The main thing was to improve our quality of life, and I’m so happy that I decided to move when I did.”

A garden of her own

Saxons Plain offered her a large garden for her daughter to play in, rooms she could decorate to her own taste, and close proximity to her parents' home. Rachael says: “Having my own garden was one of the most important factors of moving for me, and we absolutely love it. For me, it’s the little things that are making us feel at home, such as my parents living so close, being able to leave the back door open and feel the fresh air through the house and to hang out our washing.” Rachael also explains how her daughter is making the most of her new bedroom, “In our old house, my daughter never slept as she didn’t like the space in her room – since moving, she’s slept through the night, every night!”.

About Shared Ownership

The Shared Ownership scheme enables first time buyers to buy a part share in their home, pay a subsidised rent on the remaining share, and then have the option to expand on that share over time. The deposit required is less than buying a property on the open market, making it easier for those with a single income to own their own home. Rachael explains: “I paid a deposit of just £19,600 for my home, which has a full market value of £245,000.”

Saxons Plain

Hyde New Homes has further Shared Ownership homes coming soon to Saxons Plain with a collection of stylish two and three bedroom homes launching. The development is perfectly located in West Durrington, between the rolling countryside of the South Downs and the coastal town of Worthing. And is an ideal place for a family.

For further information on Saxons Plain, visit the development page or contact the sales team on 0345 606 1221.

How this 25-year-old first-time buyer bought a new home in Zone 2, South East London

"To have a place of my own at 25 is amazing, to be living in a Zone 2 location is just unbelievable.” Events Manager, Ellie Wyburd, Woods Road, Peckham.

The rapid increase of house prices and stagnating wages have meant that UK millennials have struggled to get on onto the property ladder. In fact, only 31 per cent of young people surveyed said there were able to purchase a home, according to a recent study conducted by HSBC. However alternatives exist for doubtful first-time buyers. Events Manager, Ellie Wyburd, couldn't believe her luck when she was handed the keys to her new build two-bedroom home at Woods Road, Peckham, a Shared Ownership development by Hyde New Homes.

Shared Ownership - 'The element of affordability'

Ellie purchased a 30 per cent share of her dream home for just £151,000. Ellie explains how the scheme made her finances stretch further: “The element of affordability was one of the main attraction points for me. Buying through Shared Ownership means that you get so much more for your money as opposed to buying a property outright.  It gave me the opportunity to purchase my first property and live in Central London. To have a place of my own at 25 is amazing, to be living in a Zone 2 location is just unbelievable.”

Shared Ownership - What the process was like for Ellie

First-time buyers are often nervous about the process and what it entails. Ellie explains how helpful the team was and how quick the whole process went: “I seriously started looking for a place in February, I visited the development in March and within that same week I applied for the development. I exchanged on the property in July, and my partner and I have been comfortably moved in since. The Hyde New Homes team were so helpful and supportive, I didn’t have any issues. I really liked how the block had a designated salesperson. This was reassuring as they made a conscious effort to get to know everyone and their situations, it was excellent customer service.”

Advantages of buying a new build for first-time buyers

Most Shared Ownership developments are new build, which saves many first-time buyers the trouble of budgeting for new appliances. Ellie explains, “I love that I purchased a new build, there are limited maintenance costs, it means that I get to work on a blank canvas and really put my mark on the property. I haven’t actually needed to buy much as when I moved in all of the white good appliances were fitted, including the bathroom. This has saved me a lot of time and also means that I can save my money rather than spend more.”

For further information on other Hyde New Homes developments, visit the homepage or contact the sales team on 0345 606 1221.

Hyde New Homes wins Best Customer Care award at National Housing Awards

We are delighted to announce that we have won the coveted Best Customer Care category at the acclaimed National Housing Awards ceremony on 5 September.

Hyde New Homes was also highly commended in the Best Marketing Mixed Tenure and Best Marketing Shared Ownership categories.

The judges said that our customer care entry demonstrated a real emphasis on the customer journey. “With a consistent approach from the start to the end of the customer journey, and a cross team approach to learning and improving, Hyde New Homes has a really impressive offer to customers. This excellent practical customer focussed approach builds solid landlord owner relationships. Small but important touches make a real difference. With excellent customer satisfaction scores they are undoubtedly doing something right.”

The two-year journey to achieving this award was no easy feat; demanding the setting-up of a Customer Service Panel to push for continuous improvement, a dedicated Product Quality Team to provide onsite presence from a customer perspective, Project Team Working to improve communications and the expertise of the Sales & Marketing team.

David Gannicott, Business Development Director at the Hyde Group said: “We are absolutely thrilled to be recognised at these fantastic awards. Our teams work so well together and it’s thanks to this partnership together with truly passionate, hardworking and dedicated people who have made this possible.” 

For best marketing shared ownership at two fifty one, the judges loved that it was linked so positively to shared ownership week to build sales and the national brand of shared ownership

The judges for the Best Marketing Mixed Tenure for Wing at Camberwell loved the overall concept and really liked the community involvement. They thought it was wonderful to see customers at the heart of marketing and pricing strategies. They commented that the campaign had a modern twist that added real brand value and supported buyer aspirations.

Hyde New Homes achieves Customer Satisfaction Award

We are thrilled to announce that Hyde New Homes has been awarded a Gold Award for customer satisfaction by independent research organisation In-house.

What is the Gold award?

In-house uses benchmarking to compare levels of customer satisfaction of house builders and housing associations, giving us the ability to measure our performance with the rest of the sector and ensure we remain customer-focused.

How was it won?

A key aspect of Hyde New Homes’ drive for customer service excellence is keeping buyers up-to-date throughout the construction of their new home, explained Hyde New Homes Sales and Marketing Director Debbie Small.

“This starts with quarterly updates from our Product Quality team, with monthly reports as homes near completion. We also offer one-to-one demonstrations and contact buyers during their first eight weeks in their new home to make sure they are satisfied with everything.

“We are thrilled to have been recognised for our commitment to delivering excellent customer service to our new home owners. We are proud that so many of our customers would recommend us.”

Buying more shares in your shared ownership home is called ‘staircasing’ and most leases allow you to do this to a point where you can own your home outright.  The price you pay for the additional shares is based on the current market value of your home. 

What share can I buy in my home?

You may staircase in separate stages or in one stage to 100%.  The minimum share you can buy is 10%.  In a few cases, a lease may limit the share of your home you may buy (this usually applies in rural locations).


How is the value of the property determined?

Under the terms of the shared ownership lease in order to determine the value at staircasing, an independent RICS (Royal Institute of Chartered Surveyors) / FRICS (Fellow of Royal Institute of Chartered Surveyors is instructed to carry out an up to date independent market valuation.  The leaseholder is responsible for the cost of the valuation report.


What if I do not agree with the Valuation?

The Housing Association will require a copy of the Valuation Report prior to a staircasing instruction.  They may ask the Surveyor to justify the valuation provided.  If you are not happy with the Valuation Report, you can dispute the valuation providing the Surveyor with comparable evidence in support of your query. 


How is the purchase price of the share calculated?

The additional share you buy is calculated at the open market valuation of the property.  Therefore, if your property is valued at £300,000 and you wish to purchase an additional 25% share, the purchase price would be £75,000.  If your home increases in value you purchase additional shares at the higher value, if it had decreased in value you purchase additional shares at the lower value.


What if I have made improvements to the property?

Any significant improvements you have made to the property should be listed by the Surveyor and two values will be provided, one that takes the improvements into consideration and one that does not.  The value without the improvements will determine the cost of the additional share you buy. The Surveyor  will consider the added value that the improvements bring to your property and not the actual cost of the works.


What improvements will be considered at staircasing?

General maintenance, repairs and redecoration would not be considered an improvement at staircasing. Improvements such as new windows, fitted kitchen/bathroom, installing central heating, loft conversions and conservatories would be reflected in a staircasing valuation.


How many times can I staircase?

Most shared ownership leases allow staircasing a maximum of three times.


What are the costs of staircasing?

Housing Associations may have slightly different charges during staircasing sales but you may be liable for the following charges.

Staircasing administration fee

Valuation Fee

Your solicitors fees

Mortagage arrangement fee (if applicable)

Leasehold enquiry fee

Stamp Duty (if applicable)


How long does a staircasing sale take to complete?

It is anticipated that a staircasing sale will be complete within three months.  This is the period that the valuation remains valid.  If the sale does not take place within a three month period a new desk top valuation will be required to confirm that the value of the property has not changed.


Will I still be liable to pay the Housing Association for my buildings insurance after completion?

If you purchase the whole 100% of your home and your property is a house, you will need to arrange your own buildings insurance cover to commence from the date of completion.  If you have purchased 100% of a flat, it is possible that you will continue to pay your monthly buildings insurance to the Housing Association.  Alternatively, you may have to pay it to a Managing Agent.

1. Is it more difficult to obtain a mortgage via Shared ownership?

Some people believe that it is more difficult to obtain a shared ownership mortgage in comparison to an ‘ordinary’ mortgage. There are now an abundance of lenders willing to lend on shared ownership properties with new lenders continuing to enter the market. You can secure a mortgage via a broker or approach a high street lender, the process should be no more difficult than a 100% mortgage and you only having to raise as little as a 5% deposit on the share you are purchasing.


2. Is shared ownership a more expensive way to buy a home and or cheaper than renting?

Monthly payments for shared ownership in many instances are less than privately renting and purchasing a home outright. Buying a home does cost however so does renting a home. With shared ownership you have the benefit of owning a stake in your home. It is generally a cheaper option to purchase a shared ownership home when comparing against the costs of privately renting and purchasing outright. However it will depend on the location you are purchasing in and below is an example of this is;

To purchase a 30% share of a 1 bed Hyde New Homes apartment in SE15 (Woods Road SE15) is £1,115per month this includes mortgage, rent and service charge payments and is based on a 10% deposit. To privately rent a new build 1 bed apartment (Evans Cook Close SE15 Rightmove 14.7.17) within a half a mile of the  SE15 shared ownership development the monthly rent is £1200.  In the majority of cases shared ownership also works out less them purchasing 100% of the home so a win-win all round and a great way to get onto the property ladder.


3. Does Shared Ownership mean I have to share my home with someone?

The ownership of the home is shared with the Housing Association unless of course you wish to share your home with a family member or friend. You own a share in your home  and as your circumstances allow and if you should wish to do so you can purchase further shares in your home and eventually own 100% of your home.


4. I would never be able to raise a deposit

With Shared ownership you only need to raise as little as a 5% deposit on the share that you are purchasing. For example if the full market value of an SE15 shared ownership property is £390,000 (Woods Road 1 bed example) and you purchase a 30% share then the deposit required would be £5,850. Allowing you a great opportunity to get a step onto the property ladder.  In comparison purchasing on the open market the 5% deposit requirement would be £19,500. Solicitor fees would be payable in addition to your deposit.


5. Are you stuck with a home that you can never sell?

For some customers shared ownership is a stepping stone towards 100% ownership and for others as circumstances alter they may wish to sell on their home. You can sell your home at any moment in time you will need to contact your housing provider and they will then advertise your share to others wishing to get a step onto the property ladder. The property will be sold at the current market value. If you own 100% of your home then you can sell your property privately.


6. Do you have to live or work in the Borough that you wish to live in?

For some schemes  priority maybe given to those with a connection to that Borough however you can apply for Shared Ownership in any Borough and you can find details of available homes at www.hydnewhomes.co.uk

Mayor hands over keys of first London Living Rent homes

Sadiq meets first Londoners benefitting from lower rents based on a third of average local wages. Historic new scheme boosts homeowning dream for tenants. Mayor announces new partnership with Hyde Housing Association for up to 5,000 new homes – 60 per cent of which will be genuinely affordable.

The Mayor Sadiq Khan today met tenants at the first homes being delivered for London Living Rent in the capital, kick-starting his new scheme to help more Londoners find a home they can afford.

Sadiq visited County House in Beckenham this morning to meet Londoners who have already begun moving into 76 homes made available for London Living Rent – a historic new way of renting a home introduced by the Mayor as part of his affordable homes programme.

The new London Living Rent will help middle-income earners save for a deposit by offering below-market rents, based on a third of average local wages. Rents in the County House development – where all homes are affordable, managed and owned by Hyde Housing Association – are up to 30 per cent cheaper than local market rents and are based on one-third of median gross household income for Bromley.

Rents at County House are set at £965 per month for a one-bed property and £1,072 for a two-bed. This compares to average rents of up to £1,300 for a one-bed and up to £1,550 for a two-bed in Beckenham – leading to savings of between £300 and £400 a month. Tenants, who will benefit from this new initiative, can put this money towards saving for a deposit, and have the chance to buy the home they are living in on a shared-ownership basis.

It comes on the same day the Mayor announced a new partnership with Hyde Housing Association to begin building up to 5,000 new housing starts over the next five years. With £115 million City Hall funding, there is an ambition for 60 per cent of the new homes – 3,000 new homes on sites across London – to be genuinely affordable to buy and rent.

It is the second provisional tranche of the Mayor’s record-breaking £3.15bn deal with the government for starting 90,000 new affordable homes by 2021. 

Of these homes, two-thirds are expected to be aimed at first-time buyers and will include homes for London Living Rent and shared ownership. 

Housing associations are being given the flexibility to swap homes between London Living Rent and shared ownership depending on local circumstances when homes are completed.

The Mayor of London, Sadiq Khan, said: “It is simply unacceptable that hard-working Londoners who fuel the economy of our great city are left in a position where they struggle to make ends meet. 

“Londoners know that fixing the housing crisis will be a marathon and not a sprint, but I am determined to do everything in my power to deliver more new and genuinely affordable homes to buy and rent. 

“It was fantastic to see first-hand how my new London Living Rent is really helping Londoners afford to rent a home in the capital and crucially begin saving to get themselves on the property ladder. I welcome Hyde’s commitment to delivering these historic London Living Rent homes and investing in our new partnership to get on and build more new affordable homes for Londoners.”  

Elaine Bailey, Chief Executive of the Hyde Group, said: “The number of working people in London who earn a decent wage but can’t get on the property ladder is growing all the time. These living rent properties demonstrate the Mayor of London and the Hyde Group’s desire to provide genuinely affordable homes for Londoners. We look forward to continuing our work with the Mayor and providing more London Living Rent homes for local residents.”

During this morning’s visit to County House, the Mayor met some of the tenants taking advantage of paying cheaper rents and now in a position to save for a deposit to move into shared ownership.

Emma Mahama, 29, who is an NHS worker, had previously been living in a rented apartment for five years when her landlord decided to sell the property. When she heard about the London Living Rent scheme she thought it “was too good to be true” and has now begun saving £300 a month for a deposit to move into a shared-ownership home.

She said: “I desperately searched for a home and found they were all either way too expensive and also still having that fear about being beholden to a landlord who ‘might want to sell’ or ‘might want to move into their own property’. I felt completely trapped because I couldn't afford to buy in a million years and the rents where I was looking at were so high I wouldn't have been able to save for a potential deposit anyway. 

“I was told about the London Living Rent scheme from an estate agent and to be honest, thought it was too good to be true. The fact you could buy the home you are currently renting was a huge decider for me. I earn a good wage in London, but the banks simply will not lend the amount needed to buy a property so you are forced to rent. On top of that the rents are so high you can never save for a deposit so, like millions of other young people in London, I faced little prospect of owning my own property. Now I can.” 

Nabiel Hafez, 22, works at Canary Wharf and moved into his home with his partner in March. It is their first home together.

He said: “My girlfriend and I were looking online and we came across London Living Rent on a housing website. We fitted the scheme perfectly and so contacted them straight away. We viewed the property and loved it.

We previously lived with our parents and didn’t have enough to move out or save for a deposit. The scheme has made us independent and we really feel like this is our home.” 

Camberwell Coffee Morning

Last week saw Hyde New Homes celebrate its latest Camberwell development, Wing.

Wanting to give something back to the community, the housing developer teamed up with charity for the homeless, Change Please, to give busy commuters a free coffee as they passed through Denmark Hill tube station.

Hyde New Homes also ran a two day socila media competition drawing attention to the already popular new build and inciting passers-by to engage with the London based charity. Entrants were encouraged to tweet images of their free coffee to be in witha chance of winning Love2Shop vouchers.

The campaign was a great success, over 3000 branded Oyster card holders were handed out, and 800 coffees given away. Terence O'Connor, Head of Sales and Letting at Hyde New Homes was at the two day give away and comments: "It's great to do events like this, where you can really see the interaction and interest in a new development from local residents and on top of that, be helping out the community. As a housing developer we are delighted to be able to help a homeless charity and I hope to see many more collaborations like this in the future."

Ben Morris, Director of Residential New Homes at sales agent Colliers adds "It is not often that we get to interact with our potential customers outside of the office, this was a great way to raise engagement, and to do our bit for a really great charity, we are already seeing tangible results and hope that they are too."

Hyde wins top award at the Housing Innovation Awards 2017

We are pleased to announce that the Hyde Group won the prestigious award “Most Innovative Regeneration Scheme ” for the Packington Estate Development at the Housing Innovation Awards 2017 on 8 February.

The industry recognised Housing Innovation Awards, now in their sixth year, celebrate everything innovative in the housing sector.

The Hyde Group worked with Rydon and Pollard Thomas Edwards architects on the project, developing 791 homes to replace the 538 originally on the site. The Packington Estate is seen as a shining example of estate regeneration with its tenure-blind apartments, a focus on family housing, its location of social-rented units by the canal, and careful integration into its heritage surroundings. 

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